This piece of Red Oak flooring was grown and manufactured at Timbergreen Farm. This wood bears the SmartWood label,
assuring the consumer that this product came from a forest that is
"Well-Managed."
This piece of Red Oak flooring looks identical. Its origin is
unkown to the consumer.
Certified wood looks the same as ordinary wood
The consumer sees no difference, except for the label
The difference between certified wood and ordinary wood is clear
when you see the forests where the lumber came from