Clean beauty makeup
Clean beauty (also known as straight makeup) describes the technique of applying makeup without the appearance of being "made up" or glamorous. The techniques involved provide a flawless on-camera appearance for subjects who may appear less-than-perfect in real life. Clean beauty application is vitally important for any production or shoot regardless of the medium chosen.
Commonly used in commercials and advertising, and in industrial and feature films, professional clean makeup techniques and products vary tremendously depending on whether the medium is video, film or still photography. Literally hundreds of techniques and tricks are employed to camouflage flaws and shortcomings (such as scars, tattoos, birthmarks, blemishes and bruises), emphasize positive features, and generally augment the person's natural appearance without the hint of artificiality. The end result of clean beauty is that subjects of any gender, race or age look their ultimate best for the medium.
Judith Denny Makeup Services brings to your production years of experience in making people - not just models - simply look their best.
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©1996 Judith Denny Makeup Services
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