"Public" includes companies with prior dealings

Don't worry that the economic loss doctrine may prevent you from pursuing tort remedies for a garden-variety contract breach.

Just recast the claim as a statutory misrepresentation claim under sec. 100.18. It is of no matter that sec. 100.18 is a consumer protection statute, and the contract dispute at issue is between two sophisticated commercial entities with a prior history of doing business together, and involves the sale of goods.