Mission Statement

Koch Enterprises was formed because of the recognition that although equipment is, many times, meticulously designed and tested very well by engineers, the engineers of that equipment are limited by many factors in specifying the lubricants & filters used in that equipment. It is the mission of Koch Enterprises, to present truthful, wise, lubrication and filtration options to consumers, and to intelligently inform consumers of their best choices in preserving and protecting their equipment. It is also the mission of Koch Enterprises to show consumers how they can greatly extend equipment life (even multiply service life), and reduce operating costs and overhead, while enjoying equipment reliability. Koch Enterprises wants you to be fully informed of the world's best lubrication and filtration products and their abilities, available for your equipment, and to impart understanding to the consumer as to why these products are an upgrade, at almost always a financial savings to the consumer. As a Mechanical Designer in engineering for 20 years, I can truthfully attest to the following:

There are factors which influence or limit engineers in making the best possible choices for lubricants and filters in the equipment they design. They include, but are not limited to the following:

Cost: Consideration of a product's initial retail selling price to the consumer, and ongoing maintenance costs to the consumer, must be weighed. Typically, the result is compromise to beat the competition. Why would an average consumer pay, let's say, $300 for a product when competition sells a similar product for $285? Markets are tight! Products are designed for mass production, and the masses. Amsoil products offer you an investment choice, removing all compromise!

Pre-determined Obsolescence: If a product is designed to last too long, there is no future revenue generated through replacements parts, or, the purchase of new equipment. Many people are unaware that engineers are able to make better products, but are given criteria-guidelines to design within, limiting the design. In fact, for many years, companies condemned the use of synthetics and even tried to illegally void their warranties, to stop the use of these premium products, because they knew of the capabilities and benefits of synthetics and quality filtration upgrades. The fear tactics used by companies to stop the use of these products were to no avail, as intelligent consumers researched on their own, and found out how good these products really are. Amsoil fights and prevails over pre-determined obsolescence, extending equipment life!

A Companies Marketing and Sales teams override "best" choices: Marketing and Sales studies drive designs and specifications. Most products are designed to maximize sales, and the bottom line. It's the job of marketing and sales to obtain feedback and to try to give the majority of consumers what they want. Let's face it, in order to be competitive, most products are designed for only the average consumer. So are most of the aftermarket products that go into them! Amsoil gives you the best!

Aftermarket product availability: Manufacturer's realize that most consumers want to use common, readily available, convenient, replacement lubrication and filtration products that can be purchased while doing routine shopping. K-mart, Walmart, AutoZone, Napa, etc. move a lot of oil and filters. Koch Enterprises gives you the convenience of purchasing products with the click of a mouse, from your home or business, making Amsoil product availability easier than ever for you!

Consumer Mentality: It's too hard to change the way people think, and educate them! People have grown up accepting and believing (without being properly informed) that conventional petroleum oils and standard filters are "good enough". Even "the 3000 mile oil change" mentality still rules in the minds of most automobile owners. Many consumers are unaware that Amsoil synthetics can routinely be used up to and beyond 100,000 miles without draining, if properly filtered, and still reduce wear! Consumers have not been told the truth, or, been presented best options for their equipment by manufacturer's or re-sellers. Koch Enterprises assumes a vested interest in your business & your equipment, and will take the time to educate and inform you about Amsoil products and their abilities! Koch Enterprises desires that you come to discover that there is no other engineered lubricants or filters like Amsoil, and, to enjoy the use and benefits of Amsoil products technological advantages!

Manufacturer's recommendations are considered Gospel truth: People are apt to believe a manufacturer's recommendation, in printed form or in an equipment manual. Consumers have little access to test data, and they automatically assume the manufacturer recommends the "best" products for their equipment! The "best" products for consumers equipment, usually are not OEM (Original Equipment Manufacturer). Because consumers accept the OEM as the expert, consumers are sometimes blindly duped into believing "by faith" in the OEM recommendations without knowledge, test data, or performance data to back up those OEM recommendations. Also, some OEM's recommend their own products, with their own label, to increase sales revenue. Amsoil offers independent test data from ASTM (The American Society of Testing and Materials) (http://www.astm.org), using SAE (Society of Automotive Engineers) testing guidelines, giving you the ability to compare competitors products, and assuring you of Amsoil's world renown quality and performance!

Koch Enterprises was formed to provide a bridge over these gaps, and overcome these shortfalls, and to help consumers make the wisest investment choices for their equipment, their applications, and their needs!

Koch Enterprises' prevailing principals, conduct, ethics, and practice, are governed by the Person of the Lord Jesus Christ and the whole Word of God, even as it is written, in Spirit and in Truth.

For information on how you can add to or multiply the success of your business or your life, through Him, please do not hesitate to contact Darrell Koch!