big advantages we can take control of:
1.  We own the wood
2.  We own the wood!!
3.  We control the process from forest to final form
4.  We eliminate the timber buyer process
5.  The environmental movement is strong
6.  Direct marketing is booming  (internet, factory outlet, and catalogs allow sales at retail prices)
7.  Wood is easy to process on a small scale
8.  We cut out 4 or 5 middlemen profits
9.  We own the wood!!!  (Did I mention, We Own The Wood!?)

We are at a disadvantage in the current wood products markets:
Timber industry                                        SFCs
experienced timber buyers                      lack of market experience
minimize price paid to owner                  pay maximum possible price to owner
owners often shorted on scale                pay owner for all wood harvested
owners often shorted on grade              pay fair value to owner
usually take just the good trees              take just the bad trees first
use big machines - don't look back        use low impact methods
high volume harvests                              selective sustainable harvests
huge-efficient sawmill and processing      small-inefficient labor intensive processing
fully entrenched in market                      new kid on block
experienced - full time operation            must learn new operations
big bank accounts                                  starting from scratch