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The Complete Idiot's Guides
The books in this popular series provide everything you need to know about something—even if you feel like a complete idiot about the subject. Substantive without being stuffy, The Complete Idiot's Guides are the perfect way to learn by mixing business and pleasure. For each of the titles below, CWL Publishing Enterprises, under contract to the publisher, identified and contracted with the authors and developed the manuscripts, then worked with the publisher to move the manuscript through the production process.
The Complete Idiot's Guide to Marketing Basics
Sarah White
Alpha Books/Macmillan General Reference, 1997
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This very well-written book by Sarah White, an experienced advertising professional, leads you through all the basics of marketing, from understanding the marketing mix to the creating a marketing plan, developing advertising for print and broadcast media, and managing related activities. It's filled with practical, how-to information. If you want to know about how to manage the marketing of whatever you create, whether product or service, and you don't want to be bored while you're reading, this is the book you want. |
The Complete Idiot's Guide to Leadership
Andrew J. DuBrin
Alpha Books/Macmillan General Reference, 1998
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You want to know what leadership is all about? Read this book. It tells you how and what leaders do to make a difference in whatever activity they're involved in. Jim Kouzes, Chairman of TPG Learning Systems and co-author of The Leadership Challenge, says, "Andrew DuBrin has given us a very down-to-earth treatment of what can be a head-in-the-clouds exercise.... It's chock full of practical tips and assessments, and rich with suggestions you can put to use immediately." |
The Complete Idiot's Guide to Accounting and Finance
Michael Muckian
Alpha Books/Macmillan General Reference), 1998
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This book provides a complete overview of the finance and accounting basics, with special emphasis on the needs of small business managers. It covers business strategies and plans, budgeting, the parts of an accounting system, cash flow, inventory, cutting costs, and guarding and growing assets, commercial lending institutions and venture capitalists, legal structures, taxes, and growth strategies. Here's some of what Inc. magazine says about this book in their May 1998 issue: "We really do recommend this book. Muckian ... has written a guide that is well constructed and facilitates easy scanning of any topic that is driving you to distraction." Rated five stars (only book in a list of seven to receive this high rating). To read more about what Inc. says, go here. |
The Complete Idiot's Guide to 401(k) Plans
Wayne G. Bogosian and Dee Lee
Alpha Books/Macmillan General Reference, 1998
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This book explains everything about 401(k) plans, of course. But it goes beyond that, to help you with other areas of financial security and retirement planning. Written by two leading figures in personal financial planning, this book will help you make the best decisions. Robert Clark, Editor-in-Chief of Dow Jones Investment Advisor magazine says, "Most people today realize to reach their goals, they need to know something about 401(k)s. The question is how to get that information in as painless a way as possible. Answering that question is what this book is all about. It doesn't give you a lot of information you don't want to or don't need to know. But it does give you everything you do need to make intelligent choices about your 401(k). Every plan should come with a copy." |
10 Minute Guides
What if you could find out—in just ten minutes—the basics of some area of business, such as communication, leadership, motivation, or teamwork? Well, that's the idea behind this best-selling series of books. Each book provides what you need to know in short chapters that generally take no more than ten minutes to read and understand. For each of these titles, CWL Publishing Enterprises, under contract to the publisher, signed the authors and developed the manuscript for each of these titles. John Woods, president of CWL, wrote one of them.
10 Minute Guide to Business Communication
Raymond M. Olderman
Alpha Books/Macmillan General Reference, 1997
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Do you communicate as part of your job? (Of course, you do.) Do you want to learn more about how communicate in both face-to-face situations and on paper? This book covers all the basics in 22 10-minute lessons that are practical and easy to read. |
10 Minute Guide to Leadership
Andrew J. DuBrin
Alpha Books/Macmillan General Reference, 1997
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Leaders are self-confidence and inspire confidence in others. They project personal dynamism. They support. They inspire. They help others to be more creative. But leaders aren't born with all these abilities. They may have natural talents, of course, but they succeed by developing what they've got. If you want to be a better leader, this book can help you develop those abilities. |
10 Minute Guide to Motivating People
Marshall J. Cook
Alpha Books/Macmillan General Reference, 1997
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We all need to get someone to do something at some time. How do we motivate them? This book starts with the premise that we cannot motivate others. Motivation comes from within. But we can affect what a person might be motivated to do þ and that's the focus of this book. It covers everything from channeling motivation for peak performance to ways to avoid being the worst boss of the year. |
10 Minute Guide to Teams & Teamwork
John A. Woods
Alpha Books/Macmillan General Reference, 1997
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In 15 lessons, readers learn about why teams are important in organizations today and how to successfully implement teams, including teamwork values, types of teams, team leadership, team meetings, team decision making, self-directed teams, dealing with team problems, and more. A compact but complete guide to using teams in any organization, featuring ideas, techniques, and procedures for helping team members collaborate in ways that lower costs and improve quality. |
Adams Publishing Projects
CWL Publishing Enterprises has packaged several books for Adams Publishing, Holbrook, MA. For each project, CWL identified and contracted with the author and developed the manuscript. The following overviews the CWL/Adams titles:
Streetwise Do-It-Yourself Advertising
Sarah White and John Woods
Adams Publishing, 1997
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Everything, and we mean everything, you need to know to plan and execute an advertising, direct mail, and/or publicity campaign. This comprehensive book includes lots of templates for planning and budgeting, plus great chapters on print, radio, and TV advertising—when to use these media and the technicalities of producing ads that get results. Plus lots more. The only book you'll ever need to manage your advertising, direct mail, and publicity. Sarah is also author The Complete Idiot's Guide to Marketing Basics. |
The Business Letter Handbook: How to Write Effective Letters & Memos for Every Business Situation
Michael Muckian and John Woods
Adams Media Corporation, 1996
The Time Management Handbook
Marshall J. Cook
Adams Publishing, Winter 1998
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Marshall Cook, a highly regarded Madison writer, has written a time management book that helps you better understand what's important, what's not, and how to get more done everyday. In 26 chapters with titles like Is "It Really Important—Or Merely Urgent?", "Are All Your Gadgets Really Saving You Time?", and "Do You Know So Much You Don't Know Anything?" Cook explains how to eliminate the distractions that get in the way of really being productive. |
The Presentation Handbook: Proven Techniques for Creating Presentations that Get Results
Daria Price Bowman
Adams Media Corporation, Winter, 1998
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Here's a down-to-earth guide to planning and giving presentations of all types, from large groups to one-on-one. You'll learn how to plan a talk that will intrigue your listeners, how to make sure your appearance is appropriate to the situation, how to deal with media interviews, and much more. |
The Everything Casino Gambling Book
George Mandos, Jr.
Adams Media Corporation
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A complete guide to the rules, strategies, and etiquette for all the games played in today's casinos. The book is aimed at beginners and systematically takes readers through how the games work, how to bet sensibly, and how to maximize your chances of winning and minimize your chances of losing. |
Coming in fall, 1998 from CWL and Perigee Books
The Best Work of Your Life
Patricia Alea and Patricia Mullins
Perigee Books (Putnam), 1998
This is a new kind of jobs book. It presents a systematic approach for discovering what moves you, what your real talents are, and how to find work that is truly meaningful to you. What's "the best work of your life?" It's the work that supports what is meaningful to you. Too many people are searching for "a better job." Too many people are doing jobs that are frustrating, stressful, boring .... Too many people allow the most important decisions in their lives to be made by circumstances. This book is about taking control of your career and, indeed, taking control of your life. It's all about understanding what you offer and what you need at each stage of your life, communicating your value to those who want or need what you can offer, and then moving steadily forward to get what you need—to do the best work of your life. We'll be including more information here closer to the time of publication.
And also being developed by CWL, a new business series from McGraw-Hill, Briefcase Books. The first six titles in this series will be out in the fall of 1998. Under contract to the publisher, CWL will identify and contract with authors, develop the manuscript, and manage all production.
To learn about other books that CWL and John Woods have worked on,
click here.
Other books from John Woods and CWL Publishing Enterprises:
3010 Irvington Way
Madison, WI 53713-3414
Phone: 608 273-3710
Fax: 608 274-4554
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